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    <title>Influence</title>
    <link>http://influence.forumone.com/</link>
    <description>Communication, technology, and strategy</description>
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    <pubDate>Tue, 25 Nov 2008 02:58:10 GMT</pubDate>

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        <title>RSS: Influence - Communication, technology, and strategy</title>
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    <title>Green Enterpise Unconference: Timely Gathering, Dec 3rd, Mountain View CA</title>
    <link>http://feeds.feedburner.com/~r/Influence/~3/464602738/305-Green-Enterpise-Unconference-Timely-Gathering,-Dec-3rd,-Mountain-View-CA.html</link>
            <category>Collaboration</category>
            <category>Environment</category>
            <category>Strategy</category>
            <category>Technology</category>
    
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    <author>nospam@example.com (Chris Wolz)</author>
    <content:encoded><![CDATA[
    <a class='serendipity_image_link' href='http://forumone.com/content/calendar/detail/2929'><img width='220' height='101' border='0' hspace='5' align='left' src='http://influence.forumone.com/uploads/2929_image_green_unconference_logo.png' alt='' /></a>The <a href="http://greeneu08.eventbrite.com/" >Green Enterprise Unconference</a> were hosting on December 3rd is looking extremely timely and interesting.  <br />
<br />
Its timely because integrating environmental factors into decision-making is likely to become a key issue in 2009 for businesses and governments.  Timely  according to The Wall Street Journals  CEO Council, <a href="http://blogs.wsj.com/ceo-council/2008/11/23/energy-the-environment/" >recommending today</a> that the new Administration pursue a variety of alterative energy technologies, and mandate improvements in energy efficiency  strong calls by corporate CEOs.<br />
<br />
Timely also, in the words of Thomas Friedman. "We have exactly enough time -- starting now",  he writes, to make dramatic changes to avoid the projected doubling of CO2 levels by mid-century. I heard Friedman speak last week at the <a href="http://www.theatlantic.com" >Atlantic Magazines</a> Green Intelligence Forum about his new book, <a href="http://www.thomaslfriedman.com/bookshelf/hot-flat-and-crowded" >Hot, Flat, and Crowded</a>. He makes pointedly clear that we must dramatically transform global energy technology, and that there is a need for the US to lead this (who else will?), and in turn restore its economy and standing in the world. (Agenda and speaker bios are available in <a href="http://www.theatlantic.com/AtlanticLive/GreenIntelligenceForum2008.pdf" >PDF format</a>. )<br />
<br />
The folks attending the Green Enterprise Unconference are going to be a fascinating group  top executives and environmental/sustainability managers and consultants from a range of organizations:<br />
<em>Google<br />
CarbonFlow<br />
Cisco<br />
Sun<br />
Yahoo!<br />
Random House,<br />
GreenIT<br />
Accolo<br />
Resources for Environmental Protection<br />
Positive Impact Partner, Inc<br />
Sustainable Silicon Valley<br />
Goodwill Industries<br />
Acterra<br />
Clean Tech Group, </em>and many more.<br />
<br />
See a fuller listing of <a href="http://greeneu08.eventbrite.com/" >attendee titles and organizations</a>. <br />
<br />
Im also really looking forward to it because the "Unconference", an event format in which we the attendees shape the agenda  no death by PowerPoint, will be facilitated by <a href="http://www.identitywoman.net/?p=793" >Kaliya Hamlin</a>, (just named as one of Fast Companies most influential women in web 2.0).<br />
<br />
Hope you can join us: </a>The <a href="http://greeneu08.eventbrite.com/" >Green Enterprise Unconference</a><br />
 
    <img src="http://feeds.feedburner.com/~r/Influence/~4/464602738" height="1" width="1"/>]]></content:encoded>

    <pubDate>Mon, 24 Nov 2008 21:58:10 -0500</pubDate>
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<item>
    <title>Fundraising and outreach in a changing economy</title>
    <link>http://feeds.feedburner.com/~r/Influence/~3/460836379/304-Fundraising-and-outreach-in-a-changing-economy.html</link>
            <category>Events</category>
            <category>Strategy</category>
    
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    <author>nospam@example.com (Michaela Hackner)</author>
    <content:encoded><![CDATA[
    Earlier this week I (Michaela Hackner) was in Austin, TX attending the <a href="http://www.convio.com/summit-2008/">Convio 2008 Summit</a>, a national conference focused on the use of the <a href="http://www.convio.com" >Convio's</a> constituent relations management tool.<br />
<br />
Attendees primarily consisted of nonprofit organizations seeking to grow their donor base while also continuing to engage their existing audience.<br />
<br />
In normal economic times, this is not an easy task. In a floundering global economy, it is even more challenging. The number of organizations seeking to mobilize supporters and acquire donations stays relatively consistent, but the donors themselves become more particular about the groups they choose to support. If your audience isn't loyal now, you're going to start discovering that when it comes time for holiday fundraising. As I learned from several presenters over the course of the conference, it's more important now than ever for organizations to set themselves apart, leverage people's preferences and interests, and deeply connect with their constituency.<br />
<br />
The conference's opening remarks addressed this topic in a revolutionary way. <a href="http://www.thinkcs.org/thinkers/tony_elischer.php">Tony Elischer</a>, Managing Director of UK-based consulting firm THINK, built his presentation around a "manifesto" that organizations might adopt in these changing times -- one that involves taking big risks, asking forgiveness rather than permission, and thinking about outreach in ways organizations never have before.<br />
<br />
Truthfully, I was a bit surprised that the keynote focused entirely on the recession (also, that Elischer chucked handfuls of candy at the audience). I haven't heard a lot of people in our sector publicly acknowledging the economic downturn, and it was starting to feel a little taboo to mention it. That said, it was refreshing to explore web strategy in the lens of today's real economic climate. And, the good news is, if you look at all of the recessions in the past 60 years, donor and volunteer participation has stayed at consistent levels. It also helps that, despite the recession, there is still much more money in the United States today available for charitable giving than any time in history.<br />
<br />
Elischer talked a lot about organizations holding strong to their objectives, while also being honest with their constituents about the organization's journey during the recession. He advised non profits to be open and transparent about economic challenges, to listen and empathize with their donor's personal situations, and to be realistic about setting program budgets. Spending time listening to what  audiences have to say can help bridge the gap between what the audience hopes to gain from its relationship with the organization, the organization's goals for the audience, and how the organization hopes to achieve a win-win for everyone. Once we embrace the recession, he explained, we can get on with making it work in our favor. Organizations will have to change the way they do business, no matter what. Be an entrepreneur, be unconventional, "go to the edge and look over."<br />
<br />
The other key point that resonated with me from Tony's presentation was that because of the economy, people's loyalty to charities and groups continues to be fleeting, making transparency and openness critical. The marketplace is packed with compelling organizations and important causes. People have fewer personal attachments and there is a strong movement away from membership, however they do express themselves through their choice of charity. He described today's donor as a "demanding dictator" who expects to see impact and outcomes. If success is not evident, they will move quickly to the next high-profile charity. Elischer explained the way to truly connect with constituents is by reaching out to their spiritual and moral values.<br />
<br />
So, in a nutshell: listening to what your audience has to say is critical to engagement and building relationships, and missions and differentiating your organization is more important than ever.<br />
<br />
To learn more about Tony Elischer  and his thoughts on fundraising and the recession, visit his organization's <a href="http://www.thinkcs.org" >web site</a> or read his <a href="http://www.thinkcs.org/downloads/recession.pdf" >thought piece</a> (PDF).<br />
<br />
Technorati Tags:<br />
<a href="http://technorati.com/tag/nptech">nptech</a><br />
<a href="http://technorati.com/tag/convio">convio</a><br />
<a href="http://technorati.com/tag/nptech">fundraising</a> 
    <img src="http://feeds.feedburner.com/~r/Influence/~4/460836379" height="1" width="1"/>]]></content:encoded>

    <pubDate>Fri, 21 Nov 2008 09:42:00 -0500</pubDate>
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<item>
    <title>Clouds of international development information</title>
    <link>http://feeds.feedburner.com/~r/Influence/~3/459805601/298-Clouds-of-international-development-information.html</link>
            <category>Strategy</category>
    
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    <author>nospam@example.com (Joe Anderson)</author>
    <content:encoded><![CDATA[
    I got a vivid image of new possibilities for mashing up data a few weeks ago at <a href="http://www.forumone.com/content/calendar/detail/2436"  title="Online Community Summit">Forum One's Online Community Summit</a> in Sonoma.  For me the highlight of the event (though there were many highlights) was a talk given by Owen Barder of <a href="http://www.aidinfo.org/" >AidInfo</a>.  He spoke of his vision for a "cloud of aid information". <br />
<br />
Owen is based in Ethiopia; his wife works for an NGO that builds clinics.  Time and time again it happens that her organization builds a clinic, only to discover that another agency has built a clinic five miles away, or the clinic is situated twenty miles from a school that's being built.  Owen's vision is to develop standards for aid data so that it can be made broadly available and then pulled together into applications that will help funders and NGOs coordinate their efforts more effectively.<br />
<br />
Of course, real estate data in the US is readily available, heavily analyzed, and widely shared.  Synching up aid data is a more challenging project--but one that could yield rich rewards and make a significant contribution to alleviating human suffering, even in (especially in) the difficult financial environment we're facing.  Maybe the way to make aid more effective at this difficult time is to make it more efficient; I think "clouds of aid data" is a great vision for achieving just that.<br />
<br />
Ensconced as I am in Seattle, one of the most exciting places in the world right now for life sciences research and global health delivery (note this <a href="http://depts.washington.edu/pspgh/" >important new regional initiative</a>), Owen's clouds also bring to mind an information management challenge of a different sort: transforming enormous reams of biotech experimental and clinical data into the most effective solutions.  Projects like <a href="http://neurocommons.org/page/Main_Page" >neurocommons.org</a> and <a href="http://openwetware.org/wiki/Main_Page" >openwetware</a>.  In this domain, unlike aid information, data seems to be readily available, but both overwhelming in quantity and facing signicant obstacles due to proprietary ownership issues.  But again, the potential is enormous, the tools are becoming more feasible every day; these clouds look like they have a lot of good nourishing rain in them. 
    <img src="http://feeds.feedburner.com/~r/Influence/~4/459805601" height="1" width="1"/>]]></content:encoded>

    <pubDate>Thu, 20 Nov 2008 12:18:00 -0500</pubDate>
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<item>
    <title>How Access to Information Increases Aid Effectiveness</title>
    <link>http://feeds.feedburner.com/~r/Influence/~3/457270197/303-How-Access-to-Information-Increases-Aid-Effectiveness.html</link>
    
    <comments>http://influence.forumone.com/archives/303-How-Access-to-Information-Increases-Aid-Effectiveness.html#comments</comments>
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    <author>nospam@example.com (Joe Pringle)</author>
    <content:encoded><![CDATA[
    Elizabeth Corley and members of the Aid Effectiveness team of <a href="http://www.developmentgateway.org/" >Development Gateway</a> presented at the November meeting of the SID Development Information Workgroup. They are working on some very cool projects to improve access to aid information and help reduce poverty by bolstering country ownership, increasing coordination among donors, and linking aid to results. They showed off two web-based tools that give partner countries, donors, and development practitioners the information they need for enhanced decision-making. The Aid Management Platform allows partner countries to better manage development assistance by tracking qualitative and quantitative information on aid-funded activities, both on budget and off budget. The <a href="http://aida.developmentgateway.org/index.do" >Accessible Information on Development Activities (AiDA)</a>, recently re-designed, provides information on development activities from traditional and non-traditional donors. Both tools are based on the international development markup language (IDML), a global standard for aid information.<br />
<br />
Check out the screencast:<br />
<br />
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    <pubDate>Tue, 18 Nov 2008 09:38:52 -0500</pubDate>
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<item>
    <title>See us at Convio Summit</title>
    <link>http://feeds.feedburner.com/~r/Influence/~3/457184722/302-See-us-at-Convio-Summit.html</link>
            <category>Events</category>
    
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    <author>nospam@example.com (Andrew Cohen)</author>
    <content:encoded><![CDATA[
    Forum One is at the <a href="http://www.convio.com/summit-2008/"Convio 2008 Summit</a> in Austin this week, an annual meeting of organizations and partners that use Convio's suite of tools for content management, advocacy, email messaging, and more.<br />
<br />
Michaela Hackner and I (Andrew Cohen) will will be manning a booth in the exhibit hall on Tuesday, Nov. 18 and Wednesday, Nov. 19. If you're attending, come stop by and say hi. We're also giving away a free year of <a href="http://www.projectspaces.com">ProjectSpaces</a>, Forum One's easy-to-use extranet service.<br />
<br />
Or you can send us a tweet <a href="http://twitter.com/kalabird">@kalabird</a> (Michaela) or <a href="http://twitter.com/andrewjcohen">@andrewjcohen</a> (Andrew). Send us some motivating words to help ease our tired feet!<br />
<br />
Or you can follow all of the chatter at the conference here via the tag <a href="http://search.twitter.com/search?q=convio08">convio08</a>. 
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    <pubDate>Tue, 18 Nov 2008 08:18:32 -0500</pubDate>
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<item>
    <title>Innocentive Online Collaboration Successful in Identifying Potentially Money-Saving Methods for TB Drug Production</title>
    <link>http://feeds.feedburner.com/~r/Influence/~3/451930772/301-Innocentive-Online-Collaboration-Successful-in-Identifying-Potentially-Money-Saving-Methods-for-TB-Drug-Production.html</link>
            <category>Global Health</category>
    
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    <author>nospam@example.com (Suzanne Rainey)</author>
    <content:encoded><![CDATA[
    <br />
<img src="http://influence.forumone.com/uploads/innocentive.bmp" />I've been a fan of an online community called <a title="Innocentive" href="http://innocentive.com">Innocentive</a>  and a new announcement about how their program has successfully matched researchers with funders is a testament to the power of their online collaboration program.<br /><br />In short, the <a title="Rockefeller Foundation" href="http://www.rockfound.org/">Rocekfeller Foundation</a> funded a recent challenge on behalf of the <a title="TB Alliance" href="http://www.tballiance.org/newscenter/view-brief.php?id=822">TB Alliance</a> to researchers in the Innocentive community to find simpler and safer ways to produce the TB drug candidate PA-824.<br /><br />The result:  <br /><br /><blockquote>Simpler and safer methods for making the Phase II TB drug candidate PA-824 have been proposed to the TB Alliance by two winners of a scientific challenge. These solutions may save the TB Alliance and end-users a substantial amount of money, thus allowing more patients to be treated for less.<br /><br />The two winning proposals were identified as coming from a scientist in China, and a research fellow in Germany.<br /><br />&quot;These were unique ideas,&quot; said Dr. Takushi Kaneko, the TB Alliance chemist who oversaw the Challenge process. &quot;It was certainly worth going through the exercise.&quot;<br /><br />Under the InnoCentive Challenge agreement, which was funded by the Rockefeller Foundation, intellectual property related to the solutions goes to the TB Alliance, and each of the winners receives US$20,000. Following a tender process, the TB Alliance has now selected a contract research organization to see if these ideas can be reduced to a practical synthesis.</blockquote><br /><p>Forum One has promoted use of online communities in order to advance research for many years.  In 2000 we began working with an international group of researchers in AIDS economics and policy and hosted bi-annual calls for papers to leading researchers in the economic and policy implications of the HIV/AIDS pandemic in developing countries.  The reward for 10-20 winners each time was their fully funded travel and participation in a global HIV/AIDS conference and presentation of their research during a professional forum.</p>We also helped <a title="Changemakers" href="http://www.changemakers.net/">Ashoka's Changemakers</a> develop its infrastructure which allows innovators in social change to enter collaborative competitions to showcase their innovations and receive grants to pursue their ideas.<br /><br />The use of online tools to connect those who need answers with those who can help provide them is incredibly powerful. It's an idea that can be carried out in a number of ways by organizations needing to solve tough problems and inspire creativity.<br /><br />I'd welcome other great examples of incentivized online collaboration!  <br /><br /><table cellspacing="0" cellpadding="0" border="0" width="680"><tbody><tr></tr><tr></tr><tr><td width="600"><p><br /><br /><br />
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    <pubDate>Thu, 13 Nov 2008 10:15:58 -0500</pubDate>
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<item>
    <title>Crowdsourcing Crisis Information: Tracking the Eastern Congo Conflict / Democratic Republic of Congo</title>
    <link>http://feeds.feedburner.com/~r/Influence/~3/449622879/300-Crowdsourcing-Crisis-Information-Tracking-the-Eastern-Congo-Conflict-Democratic-Republic-of-Congo.html</link>
            <category>Human Rights</category>
    
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    <author>nospam@example.com (Chris Wolz)</author>
    <content:encoded><![CDATA[
    <a class='serendipity_image_link' href='http://drc.ushahidi.com'><img width='225' height='205' border='0' hspace='5' align='left' src='http://influence.forumone.com/uploads/ushahidi2.jpg' alt='' /></a>Via <a href="http://globalvoicesonline.org/2008/11/10/dr-congo-fighting-continues/" >GlobalVoices</a>, information about the ongoing crisis in the Democratic Republic of Congo, where some 1 million people have fled the province of North Kivu. (Newsfeed <a href="http://news.google.com/news?q=democratic%20republic%20of%20congo" >here</a>.) <br />
<br />
An interesting, and hopefully valuable, effort to mitigate the situation is the "Ushahidi" web site for reporting of incidents of violence and abuse. This site uses "<a href="http://en.wikipedia.org/wiki/Crowdsourcing" >crowdsourcing</a>" , to try to collect reports via email and SMS. From the <a href="http://blog.ushahidi.com/" >Ushahidi blog</a>:<br />
<br />
<blockquote>Welcome to Ushahidi, which means testimony in Swahili, where we are building a platform that crowdsources crisis information. Allowing anyone to submit crisis information through text messaging using a mobile phone, email or web form.<br />
</blockquote><br />
<br />
From <a href="http://globalvoicesonline.org/2008/11/10/dr-congo-fighting-continues/" >GlobalVoices</a>: <br />
<blockquote><br />
In order to document what is happening right now on the ground, on Friday the Ushahidi has deployed its software to the DRC after successfully using it during January's post-electoral violence in Kenya and in May during the xenophobic attacks on immigrants in South Africa. Ushahidi, that means witness in Swahili, is a tool that allowes anyone to submit crisis information through text messaging using a mobile phone, email or web form, and to visualize it on a map or timeline. The phone number to send the SMS reports to is +243992592111 and the site to view the reports is <a href="http://DRC.ushahidi.com" >http://DRC.ushahidi.com</a>.</blockquote> 
    <img src="http://feeds.feedburner.com/~r/Influence/~4/449622879" height="1" width="1"/>]]></content:encoded>

    <pubDate>Tue, 11 Nov 2008 09:34:03 -0500</pubDate>
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<item>
    <title>Messaging meets "the Cloud"</title>
    <link>http://feeds.feedburner.com/~r/Influence/~3/447709899/299-Messaging-meets-the-Cloud.html</link>
            <category>Collaboration</category>
    
    <comments>http://influence.forumone.com/archives/299-Messaging-meets-the-Cloud.html#comments</comments>
    <wfw:comment>http://influence.forumone.com/wfwcomment.php?cid=299</wfw:comment>

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    <author>nospam@example.com (Joe Pringle)</author>
    <content:encoded><![CDATA[
    There is a lot of excitement these days about "The Cloud" and how we can mash up web content in new and innovative ways. At the same time, many groups that we work with are overwhelmed by too many emails, workspaces, group sites, social networks, and other sources of messages, discussions, and knowledge. Wouldn't it be great if all the knowledge and human interactions that we each need to access and respond to each day were organized in ways we need it rather than by what tools or sites we use?<br />
<p><br />
Here are a few ideas on what this might look like...<br />
</p><br />
[<a href="http://www.youtube.com/watch?v=hwK3A-hk5oE">Can't see the sceencast? Click here</a>]<br />
<br />
<object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" width="640" height="498"> <param name="movie" value="http://content.screencast.com/users/joepringle/folders/Default/media/a89aba1c-b1b2-469a-abae-ff4a81027c7c/bootstrap.swf"></param> <param name="quality" value="high"></param> <param name="bgcolor" value="#FFFFFF"></param> <param name="flashVars" value="thumb=http://content.screencast.com/users/joepringle/folders/Default/media/a89aba1c-b1b2-469a-abae-ff4a81027c7c/FirstFrame.jpg&content=http://content.screencast.com/users/joepringle/folders/Default/media/a89aba1c-b1b2-469a-abae-ff4a81027c7c/cloud messaging2.swf&width=640&height=498"></param> <param name="allowFullScreen" value="true"></param> <param name="scale" value="showall"></param> <param name="allowScriptAccess" value="always"></param> <param name="base" value="http://content.screencast.com/users/joepringle/folders/Default/media/a89aba1c-b1b2-469a-abae-ff4a81027c7c/"></param>  <embed src="http://content.screencast.com/users/joepringle/folders/Default/media/a89aba1c-b1b2-469a-abae-ff4a81027c7c/bootstrap.swf" quality="high" bgcolor="#FFFFFF" width="640" height="498" type="application/x-shockwave-flash" allowScriptAccess="always" flashVars="thumb=http://content.screencast.com/users/joepringle/folders/Default/media/a89aba1c-b1b2-469a-abae-ff4a81027c7c/FirstFrame.jpg&content=http://content.screencast.com/users/joepringle/folders/Default/media/a89aba1c-b1b2-469a-abae-ff4a81027c7c/cloud messaging2.swf&width=640&height=498" allowFullScreen="true" base="http://content.screencast.com/users/joepringle/folders/Default/media/a89aba1c-b1b2-469a-abae-ff4a81027c7c/" scale="showall"></embed> </object> 
    <img src="http://feeds.feedburner.com/~r/Influence/~4/447709899" height="1" width="1"/>]]></content:encoded>

    <pubDate>Sun, 09 Nov 2008 14:53:25 -0500</pubDate>
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<item>
    <title>American Express "Members Project" - 2008 Experiences - Interview with Belinda Lang</title>
    <link>http://feeds.feedburner.com/~r/Influence/~3/444641717/297-American-Express-Members-Project-2008-Experiences-Interview-with-Belinda-Lang.html</link>
            <category>Communication</category>
    
    <comments>http://influence.forumone.com/archives/297-American-Express-Members-Project-2008-Experiences-Interview-with-Belinda-Lang.html#comments</comments>
    <wfw:comment>http://influence.forumone.com/wfwcomment.php?cid=297</wfw:comment>

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    <author>nospam@example.com (Chris Wolz)</author>
    <content:encoded><![CDATA[
    <img width='198' height='77' border='0' hspace='5' align='left' src='http://influence.forumone.com/uploads/lgo_memberspro.gif' alt='' />I had the chance to interview Belinda Lang, American Express Vice President, Consumer Marketing Strategy, and who was involved with their very inspiring 2008 <a href="  http://www.membersproject.com/" >Members Project</a>. I interviewed her Nov 5, 2008 at our <a href="http://www.forumone.com/content/calendar/detail/2842" >Marketing and Online Communities Conference</a>. It's a great example of cause marketing, of online collaboration, of social entrepreneurship, and online innovation. <br />
<br />
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/8tyKVVAg_vQ&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/8tyKVVAg_vQ&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br />
<br />
Project description: <br />
<br />
<blockquote>American Express is looking for projects that will make a difference. Think about what inspires you and whether you want to make a difference in your neighborhood or across the globe. Submit a project in the following categories: Arts &amp; Culture, Community Development, Education, Environment &amp; Wildlife, and Health. The project should address a specific problem or issue, be achievable, innovative, and have a positive impact that touches the lives of people in a significant way.<br />
</blockquote><br />
<br />
AMEX gave away $2.5m in 2008 prize awards to projects targeting Alzheimers disease detection (via the <a href="http://www.alz.org/" >Alzheimer's Association</a>) , providing school supplies to low-income communities (via <a href="http://blog.donorschoose.org/" >DonorsChoose</a>), online social investing (via <a href="http://www.kiva.org/about/inside" >Kiva Microfunds</a>), saving the lives of malnourished children (via <a href="http://www.imcworldwide.org/" >International Medical Corps</a>), and feeding needy children in India (via <a href="http://www.akshayapatra.org/" >Akshaya Patra Foundation</a>). <br />
<br />
Some of what I found interesting about the project: <br />
<br />
-They designed and have run it as a collaborative *online* effort with their cardholder members. The whole contest infrastructure is online - submission, discussion, refining,  and sharing. <br />
<br />
-Project idea submissions: people can view, comment, discuss project ideas - and the project owners can modify their submissions in reaction to the collaboration (i.e. modify to better meet a need or to compliment another effort.) <br />
 <br />
-"Nomination process:  to get into final 25 requires a project idea to get lots and lots cardholders to vote for you. DonorsChoose, for example,  put out a huge effort to enlist its staff, friends, their friends and families, and beyond - to vote for them, and they made the final 25. And they were ultimately one of the second place winners.  <br />
<br />
-AMEX played a role in connection people with project ideas with fulfilling organizations who would lead the execution. IN this way the project allows for very democratic generation of project ideas but also identification and connection to executing organizations who can put things into play at a large scale.<br />
<br />
-Belinda says the focus of the effort is on building the brand of AMEX  what people think and expect about the company. The company obviously cares about increasing their customer base - but that was not the primary objective of the Members Project. <br />
<br />
-AMEX encouraged, trained, supported project proposers in using social media/networking tools Online tools to submit proposals, support facilitated more interaction and engagement within community; encouraged dialogue in other places - eg The Members Project on <a href="http://www.facebook.com/pages/Members-ProjectR-08/20879941179" >Facebook</a>.<br />
<br />
-Ashoka's <a href="http://www.changemakers.net/" >Changemakers Project</a> is similar in some ways - running collaborative online contests to identify and reward social entrepreneurs. What the Members Project is doing that is different is using the nomination process to engage large numbers of cardmembers in the initiative - because project nominators have to get lots of people to vote ("nominate") for their submissions. I also like how AMEX matches projects with implementing partners, ensuring not just that important ideas are generated but that they get implemented.  <br />
<br />
-2009? AMEX writes that they have not yet planned if they will do the project in 2009. I hope they do,  as I imagine the scale of their participation will expand a lot into the third year. <br />
<br />
<br />
 
    <img src="http://feeds.feedburner.com/~r/Influence/~4/444641717" height="1" width="1"/>]]></content:encoded>

    <pubDate>Thu, 06 Nov 2008 13:13:15 -0500</pubDate>
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    <title>Marketing &amp; Online Communities Conference - Tribeca / NYC - Live Twittering</title>
    <link>http://feeds.feedburner.com/~r/Influence/~3/443707814/296-Marketing-Online-Communities-Conference-Tribeca-NYC-Live-Twittering.html</link>
            <category>Strategy</category>
    
    <comments>http://influence.forumone.com/archives/296-Marketing-Online-Communities-Conference-Tribeca-NYC-Live-Twittering.html#comments</comments>
    <wfw:comment>http://influence.forumone.com/wfwcomment.php?cid=296</wfw:comment>

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    <author>nospam@example.com (Chris Wolz)</author>
    <content:encoded><![CDATA[
    <a class='serendipity_image_link' href='http://www.forumone.com/content/calendar/detail/2842'><img width='249' height='137' border='0' hspace='5' align='left' src='http://influence.forumone.com/uploads/MandOClogo.jpg' alt='' /></a><br />
Some great discussions going on today at our event "<a href="http://www.forumone.com/content/calendar/detail/2842" >Marketing &amp; Online Communities</a>" Conference here in New York. (Tag MOC2008) More insights later but here is live feed of Twitter posts via Twemes (and see full set of comments on <a href="http://www.twemes.com/moc2008" >Twemes/MOC2008</a>: <br />
<br />
<ul id="tweet-list" style="list-style-type:none;margin:0;padding:0;"></ul><br />
<script src="http://twemes.com/moc2008.json?variable=tweme_data&count=5" type="text/javascript"></script><br />
<script src="http://twemes.com/javascripts/display_tweme_list.js" type="text/javascript"></script><br />
<script type="text/javascript">display_tweme_list(tweme_data, "tweet-list", false);</script><br />
 
    <img src="http://feeds.feedburner.com/~r/Influence/~4/443707814" height="1" width="1"/>]]></content:encoded>

    <pubDate>Wed, 05 Nov 2008 16:32:35 -0500</pubDate>
    <guid isPermaLink="false">http://influence.forumone.com/archives/296-guid.html</guid>
    
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<item>
    <title>The Charismatic Organization: Video Interview with Shirley Sagawa and Deb Jospkin</title>
    <link>http://feeds.feedburner.com/~r/Influence/~3/438601918/295-The-Charismatic-Organization-Video-Interview-with-Shirley-Sagawa-and-Deb-Jospkin.html</link>
            <category>Communication</category>
    
    <comments>http://influence.forumone.com/archives/295-The-Charismatic-Organization-Video-Interview-with-Shirley-Sagawa-and-Deb-Jospkin.html#comments</comments>
    <wfw:comment>http://influence.forumone.com/wfwcomment.php?cid=295</wfw:comment>

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    <author>nospam@example.com (Chris Wolz)</author>
    <content:encoded><![CDATA[
    Shirley Sagawa and Deb Jospin spoke Thursday about their new book, "The Charismatic Organization: Eight Ways to Grow a Nonprofit that Builds Buzz, Delights Donors, and Energizes Employees" (<a href="http://www.charismaticorganization.com" >web site</a>).  We co-hosted the morning meeting along with <a href="http://www.aspeninstitute.org" >The Aspen Institute</a> at their wonderful office, with an audience of about 40 people. <br />
<br />
Quick interview with Shirley and Deb: <br />
<br />
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/LllrfhBpuYk&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/LllrfhBpuYk&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br />
<br />
The official description of the book: <br />
<br />
<blockquote>The authors offer a framework that allows organizations to go beyond quick fixes and fundraising strategies to a broader paradigm that encompasses community and organization building. What if every person involved with an organization was fully engaged and shared a common goal? What if the efforts of a relatively small ring of staff and board members were amplified by everyone touched by the organization, including current and former volunteers, staff, board members, clients, constituents, funders and supporters? That, the authors show, is the way a charismatic organization operates. The book provides numerous examples of how successful organizations have made this shift, as well as action steps that all organizations can take to perform better.<br />
</blockquote><br />
<br />
Shirley said that their publisher first wanted to title the book something like "Social Capital - how to build it, how to use it" because the importance of social capital to the success of an organization is a key message of their book.  But Shirley said they felt the "Charismatic Organization" theme resonated more effectively. <br />
<br />
The book is a great read - with numerous inspiring stories of organizations who have succeeded in doing amazing work -  by building and using social capital within their organizations, with their close partners, with their wider circle of interested contacts, etc. <br />
<br />
The book talks about the use of the internet in a few cases, but I was struck, no surprise (!) by how many of the themes in the book can really be accomplished and extended through online strategies. Three examples, loosely from the book:  <br />
<br />
-using <a href="http://www.google.com/search?q=nonprofit+emotional+stories" >emotional stories</a> to conveying their mission, communicate their focus, explain their impact. <br />
<br />
-enlisting others to leverage their own contacts and networks to magnify your reach and impact, using the ideas of Seth Godin in his "<a href="http://sethgodin.typepad.com/seths_blog/2006/01/flipping_the_fu.html" >Flipping the Funnel</a>" ebook. <br />
<br />
-providing multiple opportunities for engagement, for participation, for collaboration.<br />
<br />
(also - this is also my first instance of recording a video interview on my new <a href="http://www.theflip.com" >Flip Camera </a>- which is very easy, very cool, and thus - very powerful.)<br />
<br />
More on other examples later.<br />
 
    <img src="http://feeds.feedburner.com/~r/Influence/~4/438601918" height="1" width="1"/>]]></content:encoded>

    <pubDate>Fri, 31 Oct 2008 20:19:15 -0400</pubDate>
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<item>
    <title>Online Video Seminar Tomorrow</title>
    <link>http://feeds.feedburner.com/~r/Influence/~3/434738898/294-Online-Video-Seminar-Tomorrow.html</link>
            <category>Events</category>
    
    <comments>http://influence.forumone.com/archives/294-Online-Video-Seminar-Tomorrow.html#comments</comments>
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    <author>nospam@example.com (Andrew Cohen)</author>
    <content:encoded><![CDATA[
    I'm really looking forward to moderating our Web Executive Seminar tomorrow morning October 29 at the National Press Club in Washington. It's called <a href="http://www.forumone.com/video" >Online Video for Policy Impact</a>. <br />
<br />
A smart group from diverse organizations is coming. We'll see folks from World Resources Institute, Heritage Foundation, ENOUGH Project, The World Bank, Kaiser Family Foundation, eweek.org, the U.N. Foundation,. and many others. <a href="http://video.eventbrite.com"  title="null">Seats are still available for registration</a>.<br />
<br />
As moderator, I've now reviewed all of the speakers case studies with them multiple times. I'm blown away by how far these organizations have come in a short time. A year ago, many of the speakers had not done much with online video. Now, several of them have real success to share.<br />
<br />
For example, Marci McCoy Roth a Program Director at Pew Charitable Trusts is going to share an amazing story about how they used video to influence Hill committee members in support of better foster care funding. Bush signed their bill into law last month. <br />
<br />
<a href="http://www.forumone.com/video" >Please join us</a>!<br />
<br />
(Thanks to the Washington Post for including it in their <a href="http://www.washingtonpost.com/wp-dyn/content/article/2008/10/26/AR2008102601835.html"  title="null">Face Time</a> listing). 
    <img src="http://feeds.feedburner.com/~r/Influence/~4/434738898" height="1" width="1"/>]]></content:encoded>

    <pubDate>Tue, 28 Oct 2008 09:22:56 -0400</pubDate>
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<item>
    <title>Want your own Google Map interface?  Try Google Maps' My Maps</title>
    <link>http://feeds.feedburner.com/~r/Influence/~3/431135559/293-Want-your-own-Google-Map-interface-Try-Google-Maps-My-Maps.html</link>
            <category>Technology</category>
    
    <comments>http://influence.forumone.com/archives/293-Want-your-own-Google-Map-interface-Try-Google-Maps-My-Maps.html#comments</comments>
    <wfw:comment>http://influence.forumone.com/wfwcomment.php?cid=293</wfw:comment>

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    <author>nospam@example.com (Tim Shaw)</author>
    <content:encoded><![CDATA[
    I love maps - love reading them, analyzing them, staring at them - anything.  I can spend tons of time doing this.  When <a href="earth.google.com" >Google Earth</a> came out I played with it for hours - [ahem] not on company time, of course - and when <a href="http://maps.google.com" >Google Maps</a> interfaces started coming out, I wanted one.  Alas, I had not the technical skill to create a mash-up with the <a href="http://code.google.com/apis/maps/documentation/mapplets/index.html" >Google Maps API</a>.  What was a cartographically-inclined-but-technically-challenged guy like me to do?<br />
<br />
Imagine my pleasure when I stumbled one night onto the "My Maps" feature on the <a href="http://maps.google.com" >main Google Maps page</a>.  It sits at the top of the left side-bar, next to Get Directions.  Select it and you can browse a number of other people's maps (many useful, or, at least, interesting) or create your own.  You get the standard Google Map as a canvas and can then plot push-pins (or a number of other symbols), lines, or areas on the map, giving each its own color along with the standard fly-out description box in which you can embed formatted text, links, and images.  You can even see the results in Google Earth.  It is all a matter of clicking and dragging.  Really cool.<br />
<br />
Below is the map I made - <a href="http://www.chineblog.com/archives/271-Traditional-Boats-of-the-World-Chine-bLog-is-mapping-the-boats-we-love.html" >Traditional Small Boats of the World</a> - as a spin-off of my personal blog, <a href="http://www.chineblog.com/" >Chine bLog</a>, my commentary on small wooden, traditional, and tradition-inspired boats.  I wanted to show notable traditional boats plotted in their native waters, so people can compare designs across geography.  Select one of the push-pins to see the boat and links to deeper information about it.  To the best of my knowledge, no other resource like this exists anywhere and I created it in the span of a few evenings.<br />
<br />
Use your imagination with the concept.  Would it be valuable to plot projects, chapters, regions, or other programmatic features on a map and let users access that content in this manner?  This is yours for the taking, all for the price of your time.  Enjoy!<br />
<br />
<iframe width="650" height="450" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" src="http://maps.google.com/maps/ms?ie=UTF8&amp;hl=en&amp;s=AARTsJqh2RXKIsnosN7Z0JSJpMnrlMJ9uA&amp;msa=0&amp;msid=107913041423870446684.0004550c0607ffec650d8&amp;ll=7.013668,23.203125&amp;spn=165.422825,360&amp;z=1&amp;output=embed"></iframe><br /><small><a href="http://maps.google.com/maps/ms?ie=UTF8&amp;hl=en&amp;msa=0&amp;msid=107913041423870446684.0004550c0607ffec650d8&amp;ll=7.013668,23.203125&amp;spn=165.422825,360&amp;z=1&amp;source=embed" style="color:#0000FF;text-align:left">View Larger Map</a></small> 
    <img src="http://feeds.feedburner.com/~r/Influence/~4/431135559" height="1" width="1"/>]]></content:encoded>

    <pubDate>Fri, 24 Oct 2008 17:18:40 -0400</pubDate>
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    <title>Scott Berkun on why designers fail</title>
    <link>http://feeds.feedburner.com/~r/Influence/~3/431072671/292-Scott-Berkun-on-why-designers-fail.html</link>
            <category>Technology</category>
    
    <comments>http://influence.forumone.com/archives/292-Scott-Berkun-on-why-designers-fail.html#comments</comments>
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    <author>nospam@example.com (Tim Shaw)</author>
    <content:encoded><![CDATA[
    Scott Berkun at <a href="http://www.scottberkun.com/blog/" >The Berkun Blog</a> recently posted <a href="http://www.scottberkun.com/blog/2008/why-designers-fail-the-report/" >the results of an informal study he did on why designers fail</a>.  While he doesn't say it anywhere that I could find, he seems to mean "designers" in the narrow sense of "graphic designers."  I think the conclusions probably map reasonably well to any sort of designer, i.e., technical architects, information architects, etc.  The survey went as follows:<br />
<br />
<blockquote>The survey consisted of 41 issues, divided into three categories: Psychological, Skill and Organizational. Each participant ranked each issue on a scale from 1 to 5, with 5 meaning the issue was highly significant in explaining why designers fail, and 1 meaning least significant (3 was identified as a neutral value).</blockquote><br />
<br />
There aren't any clear AH-HA!s in the results, but a couple things stood out to me:<br />
<ul><br />
<li><strong>Know what you don't know -</strong> Not surprisingly, the two top reasons were "people in non-design roles making design decisions" (4.18 mean) and "managers making design decisions w/o design training" (4.14 mean).  These were the only two to pass the 4.00 barrier.  This point was drilled in to me a while ago at a <a href="http://www.pragmaticmarketing.com/seminars/practical-product-management" >Pragmatic Marketing seminar</a>.  You not only have to let people play their roles, but you also have to stop yourself from trying to do so as well.  The instructors actual example was that 'a housewife with flair does not an interior decorator make.'  I am really sorry to say I took this seminar well after 1956, but try to see the point.<br />
<li><strong>Let the design process happen -</strong> I am now picking and choosing a bit - many of the top reasons are about designers themselves - but another set of the top reasons related to management not giving designers space to do what they do.  Items here were:  "no time is provided for long term thinking" (#4, 3.81 mean), "only lip-service is paid to 'User centered design'" (#7, 3.64 mean), and "its never made safe to fail or experiment" (#8, 3.62 mean).  I wonder if the last is understated due to people not realizing this is going on...  The point is that designers need the time and space to plan a long-last approach, focus on users, and play with possibilities.  Cramming them into a narrow approach is asking for trouble.<br />
<li><strong>You can't pin it all on organization -</strong> If I'd had to wager, I would have thought for sure that the organizational elements were the big drivers.  This wasn't the case.  Organizational issues had a mean score of 3.37, but this was not significantly higher than skill issues (3.15 mean) and psychological issues (3.11 mean).  Again, I am curious to know if the organizational aspects are understated because respondents can't, due to human nature, recognize the full extent of some of these aspects.<br />
</ul><br />
As I said, there is good feedback in the report for designers as well.  Thanks to Scott for these interesting nugget of research.  It is pretty cool what you can do with gumption, an email list, and SurveyMonkey.<br />
 
    <img src="http://feeds.feedburner.com/~r/Influence/~4/431072671" height="1" width="1"/>]]></content:encoded>

    <pubDate>Fri, 24 Oct 2008 15:21:11 -0400</pubDate>
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<item>
    <title>Raising Hope for Congo</title>
    <link>http://feeds.feedburner.com/~r/Influence/~3/428880902/291-Raising-Hope-for-Congo.html</link>
            <category>Human Rights</category>
    
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    <author>nospam@example.com (Andrew Cohen)</author>
    <content:encoded><![CDATA[
    The conflict in the Democratic Republic Congo has received scant attention from policymakers and the news media even as over 5.4 million people have died in the past 10 years. It is the deadliest conflict since World War II.<br />
<br />
Fortunately, new organizations are now leading the charge to bring attention to the horrors being perpetrated in the ongoing crisis in eastern Congo. This effort has been led by the ENOUGH Project, a new group with whom we have been privileged to work.<br />
<br />
With our help, ENOUGH recently launched a new site that focuses on the epidemic of sexual violence in Congo at <a href="http://www.raisehopeforcongo.org">www.raisehopeforcongo.org</a>.<br />
<br />
ENOUGH's work yielded results this week when CNN shined a light on the crisis by airing a <a href="http://www.cnn.com/2008/WORLD/africa/10/15/congo.women/index.html">series of stories</a>, and published a commentary by RAISE Hope for Congo spokesperson <a href="http://www.cnn.com/2008/WORLD/africa/10/15/congo.commentary/index.html">Dayle Haddon</a>. The series includes video from Haddon's recent trip to Congo with the ENOUGH Project.<br />
<br />
The personal testimonies of these women and girls deserve our attention. It's good to see a major news outlet helping to carry their message forward. If you are moved by what you learn, you can sign ENOUGH's  <a href="http://raisehopeforcongo.org/node/petition">petition</a>. 
    <img src="http://feeds.feedburner.com/~r/Influence/~4/428880902" height="1" width="1"/>]]></content:encoded>

    <pubDate>Wed, 22 Oct 2008 14:59:26 -0400</pubDate>
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