Want to involve youth in your issue?

Wednesday, July 5. 2006

The Washington Post says that Seventeen magazine has teamed with online community powerhouse MySpace to launch a contest for teens to create public service announcements. I talk about how this is an example of online collaboration for social production in the Online Community Report.

In addition, this can be an avenue for your mission-driven organization to get youth more involved with your topic. We can expect hundreds (thousands?) of videos to be submitted to Seventeen over the next six weeks. Why not ask teens for a PSA about you; give them background information to explain why your issue matters; provide messages, audio, and video for them to use; and then ask them to share their video with you?

In any case, it is certainly a good time to think about MySpace as a tool for engaging with youth.

Posted by Dave Witzel in Strategy at 11:02 | Comments (0) | Trackbacks (0)

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Influence covers innovations in communication, Internet technology and strategy to generate influence on important public policy issues. Chris Wolz manages this blog with the help of his colleagues at Forum One Communications, a web strategy/technology firm in the Washington DC area.