Among the better health care deals around is this: a "once-a-year treatment to rid rural African children of intestinal worms" which costs $3 per year of disability saved. This and other high-impact international healthcare initiatives are highlighted in an article in the Washington Post on a new publication, Disease Control Priorities in Developing Countries, Second Edition, the results of a multiyear effort of the Disease Control Priorities Project (DCPP). The article also notes similar good values that emerged in Millions Saved, a publication put out last year by the Center for Global Development. Together, both volumes offer excellent direction to healthcare stakeholders in the developing world for how to efficiently direct resources for the greatest health gain.

Both projects are also notable for their solid use of online services as a dissemination vehicle. Forum One was proud to lead strategy and site design efforts for the website accompanying the Disease Control Priorities in Developing Countries, Second Edition and two related publications. We also designed and built the site for Millions Saved. Both sites provide solid examples of effective online dissemination strategies for major publications:

• Don't just put the book up online for download - Both sites make a download available, but they wrap it in other services that augment and enhance the value of the book, including blog posts, access to data, and related events listings.


• Break up the book for online access - People are often only interested in specific chunks of a large publication, so make it very easy to access just those pieces. This means either breaking the content into chapters and sub-chapters with independent metadata or presenting online summaries of key content.


• The book launch should just be the beginning - Creating an online service around a book lets the book live on, in particular because you can add addtional content over time. The project should build an editorial calendar of additional events and publications that are topically aligned and keep drawing users back. Ongoing online events or other kinds of author/expert interaction would also be valuable in this regard.