More on the Death of Books Debate

Wednesday, November 30. 2005

Jim Cashel recently asked the question Are Books Dead?. This month's FastCompany Magazine features a great conversation between Jeff Jarvis, a blogger at BuzzMachine.com, and John Griffin, President of The National Geographic Society, on that exact question - and there are some fantastic quotes in their brief exchange that have direct relevance to Policy and Issue-focused organizations that today rely heavily on thick research reports and books to distribute their message.

Here's some good ones:

So what are you in 20 years, when the medium no longer matters? In our post-scarcity world, distribution is not king and neither is content. Conversation is the kingdom, and trust is king. Perhaps your value is not just editors or articles but the community around them. Break free of media's shackles and ask: What are you really?...

So take that as advice from the bottom-up: Find ways to aggregate people and capture the wisdom of that crowd.

- Jarvis

technorati tags: ngo, nptech, blogs

Technorati tag: SOTU Bingo

Posted by Kurt Voelker in Strategy at 12:30 | Comments (0) | Trackbacks (0)

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Influence covers innovations in communication, Internet technology and strategy to generate influence on important public policy issues. Chris Wolz manages this blog with the help of his colleagues at Forum One Communications, a web strategy/technology firm in the Washington DC area.