
We had a great Web Executive Seminar on February 26th about "Social Sites for Social Good" - exploring how organizations are using social media and social networking for social causes.
(The picture is from the event organized, largely using
Facebook, "One Million Voices Against FARC" in Bogotá, Colombia. Feb 4, 2008. By: Alberto Acero Source: Facebook- and see
news)
The slides from the session - slides+audio - are now publicly available for viewing on
Forum One's event web page.
Some reflections on the session:
* Ivan Boothe, Internet strategy coordinator of the Genocide Intervention Network - talked about use of Facebook to raise visibility of GIN work.
* Qui Diaz, Ogilvy PR, and Stephanie Marshall, Director of Pandemic Communications at the U.S. Department of Health and Human Services talked about HHS effort to engage flu bloggers to raise awareness of HHS efforts and messages.
* Heather Mansfield, Online community manager for Change.org, talked about some interesting ways groups are using MySpace to drive interest in their issues.
* Janice R. Nall, Director, Division of eHealth Marketing, Centers for Disease Control and Prevention (CDC) - shared examples of how CDC is taking their messages to where the audiences are on social networks.
* Jonathon D. Colman, Associate Director, Digital Marketing at the Nature Conservancy - shared his fascinating experiences in using social media services like Digg to raise the prominence of TNC's work. (Hint - takes some diligence!)
We're interested in feedback about the presentations and the seminar - feel free to add below. Thanks!