The Center for Global Development ran a fun - and valuable - naming contest to find a new moniker for PEPFAR, the Bush Administration's "President's Emergency Plan for AIDS Relief" program, which is huge - 5-years, $15 billion. CGD ran this to come up with a new name for the important program "to better reflect the long-term nature of the challenge and broad-based support that the program will need to survive."

CGD got dozens of submissions from around the world, and put the best-and-final six entries to a vote. After some 200 votes, the winner was the "AIDS and Healthcare Leadership Program" (AIDSHELP), submitted by Nicolas Cook.

I think contests like this are very smart communications strategies. What they can do - as in this case - is come up with a pretty creative solution, engage a wide (global!) audience on the topic, and bring some good visibility to the host, like CGD!