Shirley Sagawa and Deb Jospin spoke Thursday about their new book, "The Charismatic Organization: Eight Ways to Grow a Nonprofit that Builds Buzz, Delights Donors, and Energizes Employees" (web site). We co-hosted the morning meeting along with The Aspen Institute at their wonderful office, with an audience of about 40 people.
Quick interview with Shirley and Deb:
The official description of the book:
The authors offer a framework that allows organizations to go beyond quick fixes and fundraising strategies to a broader paradigm that encompasses community and organization building. What if every person involved with an organization was fully engaged and shared a common goal? What if the efforts of a relatively small ring of staff and board members were amplified by everyone touched by the organization, including current and former volunteers, staff, board members, clients, constituents, funders and supporters? That, the authors show, is the way a charismatic organization operates. The book provides numerous examples of how successful organizations have made this shift, as well as action steps that all organizations can take to perform better.
Shirley said that their publisher first wanted to title the book something like "Social Capital - how to build it, how to use it" because the importance of social capital to the success of an organization is a key message of their book. But Shirley said they felt the "Charismatic Organization" theme resonated more effectively.
The book is a great read - with numerous inspiring stories of organizations who have succeeded in doing amazing work - by building and using social capital within their organizations, with their close partners, with their wider circle of interested contacts, etc.
The book talks about the use of the internet in a few cases, but I was struck, no surprise (!) by how many of the themes in the book can really be accomplished and extended through online strategies. Three examples, loosely from the book:
-using emotional stories to conveying their mission, communicate their focus, explain their impact.
-enlisting others to leverage their own contacts and networks to magnify your reach and impact, using the ideas of Seth Godin in his "Flipping the Funnel" ebook.
-providing multiple opportunities for engagement, for participation, for collaboration.
(also - this is also my first instance of recording a video interview on my new Flip Camera - which is very easy, very cool, and thus - very powerful.)
I'm really looking forward to moderating our Web Executive Seminar tomorrow morning October 29 at the National Press Club in Washington. It's called Online Video for Policy Impact.
A smart group from diverse organizations is coming. We'll see folks from World Resources Institute, Heritage Foundation, ENOUGH Project, The World Bank, Kaiser Family Foundation, eweek.org, the U.N. Foundation,. and many others. Seats are still available for registration.
As moderator, I've now reviewed all of the speakers case studies with them multiple times. I'm blown away by how far these organizations have come in a short time. A year ago, many of the speakers had not done much with online video. Now, several of them have real success to share.
For example, Marci McCoy Roth a Program Director at Pew Charitable Trusts is going to share an amazing story about how they used video to influence Hill committee members in support of better foster care funding. Bush signed their bill into law last month.
I love maps - love reading them, analyzing them, staring at them - anything. I can spend tons of time doing this. When Google Earth came out I played with it for hours - [ahem] not on company time, of course - and when Google Maps interfaces started coming out, I wanted one. Alas, I had not the technical skill to create a mash-up with the Google Maps API. What was a cartographically-inclined-but-technically-challenged guy like me to do?
Imagine my pleasure when I stumbled one night onto the "My Maps" feature on the main Google Maps page. It sits at the top of the left side-bar, next to Get Directions. Select it and you can browse a number of other people's maps (many useful, or, at least, interesting) or create your own. You get the standard Google Map as a canvas and can then plot push-pins (or a number of other symbols), lines, or areas on the map, giving each its own color along with the standard fly-out description box in which you can embed formatted text, links, and images. You can even see the results in Google Earth. It is all a matter of clicking and dragging. Really cool.
Below is the map I made - Traditional Small Boats of the World - as a spin-off of my personal blog, Chine bLog, my commentary on small wooden, traditional, and tradition-inspired boats. I wanted to show notable traditional boats plotted in their native waters, so people can compare designs across geography. Select one of the push-pins to see the boat and links to deeper information about it. To the best of my knowledge, no other resource like this exists anywhere and I created it in the span of a few evenings.
Use your imagination with the concept. Would it be valuable to plot projects, chapters, regions, or other programmatic features on a map and let users access that content in this manner? This is yours for the taking, all for the price of your time. Enjoy!
Scott Berkun at The Berkun Blog recently posted the results of an informal study he did on why designers fail. While he doesn't say it anywhere that I could find, he seems to mean "designers" in the narrow sense of "graphic designers." I think the conclusions probably map reasonably well to any sort of designer, i.e., technical architects, information architects, etc. The survey went as follows:
The survey consisted of 41 issues, divided into three categories: Psychological, Skill and Organizational. Each participant ranked each issue on a scale from 1 to 5, with 5 meaning the issue was highly significant in explaining why designers fail, and 1 meaning least significant (3 was identified as a neutral value).
There aren't any clear AH-HA!s in the results, but a couple things stood out to me:
Know what you don't know - Not surprisingly, the two top reasons were "people in non-design roles making design decisions" (4.18 mean) and "managers making design decisions w/o design training" (4.14 mean). These were the only two to pass the 4.00 barrier. This point was drilled in to me a while ago at a Pragmatic Marketing seminar. You not only have to let people play their roles, but you also have to stop yourself from trying to do so as well. The instructors actual example was that 'a housewife with flair does not an interior decorator make.' I am really sorry to say I took this seminar well after 1956, but try to see the point.
Let the design process happen - I am now picking and choosing a bit - many of the top reasons are about designers themselves - but another set of the top reasons related to management not giving designers space to do what they do. Items here were: "no time is provided for long term thinking" (#4, 3.81 mean), "only lip-service is paid to 'User centered design'" (#7, 3.64 mean), and "it’s never made safe to fail or experiment" (#8, 3.62 mean). I wonder if the last is understated due to people not realizing this is going on... The point is that designers need the time and space to plan a long-last approach, focus on users, and play with possibilities. Cramming them into a narrow approach is asking for trouble.
You can't pin it all on organization - If I'd had to wager, I would have thought for sure that the organizational elements were the big drivers. This wasn't the case. Organizational issues had a mean score of 3.37, but this was not significantly higher than skill issues (3.15 mean) and psychological issues (3.11 mean). Again, I am curious to know if the organizational aspects are understated because respondents can't, due to human nature, recognize the full extent of some of these aspects.
As I said, there is good feedback in the report for designers as well. Thanks to Scott for these interesting nugget of research. It is pretty cool what you can do with gumption, an email list, and SurveyMonkey.
The conflict in the Democratic Republic Congo has received scant attention from policymakers and the news media even as over 5.4 million people have died in the past 10 years. It is the deadliest conflict since World War II.
Fortunately, new organizations are now leading the charge to bring attention to the horrors being perpetrated in the ongoing crisis in eastern Congo. This effort has been led by the ENOUGH Project, a new group with whom we have been privileged to work.
With our help, ENOUGH recently launched a new site that focuses on the epidemic of sexual violence in Congo at www.raisehopeforcongo.org.
ENOUGH's work yielded results this week when CNN shined a light on the crisis by airing a series of stories, and published a commentary by RAISE Hope for Congo spokesperson Dayle Haddon. The series includes video from Haddon's recent trip to Congo with the ENOUGH Project.
The personal testimonies of these women and girls deserve our attention. It's good to see a major news outlet helping to carry their message forward. If you are moved by what you learn, you can sign ENOUGH's petition.
Our next Web Executive Seminar is coming up fast. It's titled "Online Video for Policy Impact." We've assembled an impressive panel of presenters.
Su Patel of WITNESS, will tell you more about the WITNESS Hub a new advocacy platform for sharing and watching videos about human rights.
Jeremy Ames who works in the Environmental Protection Agency's Indoor Environments Division, will speak about their Radon Video Contest -- the first video contest run by the federal government. Ames will offer advice on meeting the challenges of using a video sharing site within a government agency in support of public communication.
Morgan Jindrich of Consumers Union (the great organization that publishes Consumer Reports magazine), will tell the amazing inside story of the Cover America Tour. This past summer, her team drove a recreational vehicle l across the country collecting personal stories from people who lack health insurance or are under-insured.
We'll also hear from Marci McCoy-Roth, who co-directed the Kids Are Waiting campaign, an effort to ensure safe, permanent families for children in fostercare through reform of the system's financing. McCoy-Roth is an officer at Pew Charitable Trusts, who directed the campaign. The campaign used YouTube's nonprofit program to bring the urgent voices of foster care kids to Capitol Hill.
Our Web Executive Seminar last month featured a terrific case study by District of Columbia CTO Vivek Kundra on the DC Data Catalog -- an archive of over 200 data feeds. Under Kundra's leadership, the District is using simple technologies to become, arguably, one of the most transparent metropolitan governments in the nation.
We've blogged about Kundra's presentation previously, but now his slides are available for the first time (with audio). I've embedded them below. Enjoy!
These days everyone is blogging, from high school kids and mommies, to large corporations and industry leaders. Nonprofit organizations are no exception, and delivering news and stories through a blogging platform is an interactive and efficient way of connecting with your audience.
In corporation with NTEN, Forum One's Michaela Hackner will be hosting a webinar on October 9, from that will help organizations get started with their blogging pursuits.
Sign-up here. If you use the code "ForumOne" in the "How did you hear" field, you can enjoy the member discount.
Some of the takeaways will be:
Be able to determine whether blogging makes sense for your organization.
Be familiar with the concept of blogging, blog features and functions, and the breadth of tools available.
Understand how to build an audience for your blogs and share your content with the world.
The details:
Date: Thursday, October 9, 2008
Time: 11 am - 12:30 pm PST (2 - 3:30 pm EST
Cost: $30 for NTEN members, or enter "ForumOne" in the "How did you hear" field to get the $30 price.
Our friends at KaBOOM! have launched a new version of their "Playspace Finder" service -- a very cool map-based database to catalogue playspaces for kids.
The KaBOOM! Playspace Finder, currently in beta, allows you to enter, search, and rate playspaces in your community. It is a free, searchable directory that helps parents, community members and kids locate playgrounds, skate parks, sports fields, and even ice rinks across America. It can also be used to alert local communities about recreational areas that need a little help.
Anyone can sign up and load playspaces -- as I have done for this amazing sand+water+nature playground I have visited with my kids in Gouda, The Netherlands. I need to load in a few more local ones too! Anyone can also *rate* playspaces.
Already there are more than 10,000 playspaces entered into the system -- and KaBOOM! wants to expand that greatly, so that this becomes and even more amazing resource for anyone looking for what are the most cool places to play wherever they are. Check it out on their site, or use the nice widget below to search for playspaces near you. The widget is great as other bloggers or web site owners can embed some easy code to have the widget on their own site -- magnifying the visibility for KABOOM!
In this case, paying for votes is not against the law -- simply click on your favorite charity from a long list of organizations, and the campaign sponsor donates $2 to your choice.
This type of campaign has been experimented with for many years, and it is interesting to see the model still alive and in this case being promoted by Seth Godin, the popular blogger, author and thought leader in the realm of opt-in or "permission marketing." Here's some interesting elements this time around:
The campaign is conducted on the community platform Squidoo, which was created by Godin and colleagues. When looking at the campaign's page, you quickly feel that this is an online-community effort. It is colloquial and even a bit clunky in places, and very popular.
The Squidoo Charity Fund is actually the sponsor, putting up the prize money, which is capped at $80,000 total to be spread across whichever charities get the votes.
At least some of the charities seized the opportunity to viral-market for votes -- for example the Acumen Fund sent out an email to colleagues and supporters highlighting this easy way to help raise money for their work quickly, simply by going to the campaign page and voting for them.
The campaign page also includes space for user commentary about the future of online fundraising targeted at both "the small and the many" and "the big and the few" donations.
The goal was to generate 40,000 votes by October 15. That target was accomplished by October 4.