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Friday, August 29. 2008
August 31 is the early bird deadline for our September 9 Web Executive Seminar, Web Sites Without Walls. You can register using the widget below. After Aug. 31, the price increases.
And anytime between now and the event, if you sign up with two or more of your co-workers, you all will enjoy a special price of only $50/ticket. We also have a limited number of scholarships for students and organizations with small annual budgets.
The session is going to discuss strategies for syndicating web site content and data to increase your organization's reach and impact. It's going to be an extremely informative session. We're going to hear from Andy Carvin of National Public Radio, DC Chief Technical Officer Vivek Kundra, Sunlight Labs Director Clay Johnson, and David Stephenson, the nation's leading "disaster guru techno-geek."
I hope you can make it!
Monday, August 25. 2008
We have a great event on data sharing coming up Sept. 9, and early bird pricing ends on Aug. 31. The event is called "Web Sites Without Walls." You can register at the bottom of this post or read more at www.forumone.com/walls.
In our business (and on this blog), we talk a lot about sharing, syndication, and breaking down walls between "data silos." There are big opportunities for organizations wise enough to expose their data and content beyond their own site. There's also exciting possibilities for taking advantage of feeds from government and other organizations to create your own new web site features.
To give a physical world analogue, it's the difference between printing only a single copy of a report and putting it on a shelf at your organization's headquarters or printing thousands and sending them to every library in the country. In both scenarios, you control the rights to the content and get full credit. But in the latter case, your message's reach is much further and wider.
By not walling off all of your content, and enabling others to re-use your content elsewhere, you are gaining valuable access to audiences you otherwise might not reach. This is the power of syndication.
For years, much of the talk about data syndication was theoretical as we had few good examples to point to. Now, thanks to the popularization of common standards, we have numerous good examples. So we're organizing an event feature some of the leading ones.
Representatives from National Public Radio, the District of Columbia, and the Sunlight Foundation are going to talk about how they got started with syndication, how it's benefiting them, how they convinced management that it was a good idea, and what you can learn from their experiences.
You can learn more about this event and our speakers at www.forumone.com/walls. Or register right here:
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Wednesday, August 20. 2008
Over on our tech blog, I've posted a roundup of four tools for measuring website effectiveness. These tools automate gathering common metrics, and perform some rudimentary analysis automatically. They should be in any web team's arsenal. You have to be careful with the metrics, as they can be very easy to game and manipulate. The tools I look at below will help you see if you are writing content that is valuable to your audience and aligned to your site's purpose, and to make sure potential readers can find your site.
Monday, August 18. 2008
Update: October 6, 2008
Jack Sim, one of the lead social entrepreneurs implementing the plan described below, has just been selected as a Time Magazine Hero of the Environment for 2008. Congratulations Jack!
I'm in a meeting right now in Chiang Mai, Thailand, where a small group of social entrepreneurs is conspiring to revolutionize the world: they plan to combine new software design and new toilet designs to bring clean sanitation to hundreds of millions of people worldwide.
As targeted by the Millenium Development Goals, over two billion people suffer disease, water pollution, and economic woes because of inadequate sanitation. And promising solutions in some cultures and economies are inhibited from scaling larger because producing appropriate toilets takes time. Especially if we're talking millions and millions of locally appropriate toilets!
But this group of entrepreneurs gathered in Thailand this week, sponsored by Ashoka, has a new idea: Start producing the toilet components centrally at a huge scale rather than in scattered places around the world. Then use the web to give local groups in any country access to this single global source, through a single portal or marketplace. The massive global demand channeled through a single web marketplace will justify entrepreneurial investment in the huge volume, high quality, low cost supply side to begin with.
Mr. Jack Sim of Singapore, founder of the World Toilet Organization, and Mr. Hamzah Harun Al'Rasyid of Indonesia, will carry on these discussions during World Water Week August 17-23 in Stockholm, and Ashoka will help develop the idea further. It is an exciting prospect for the health of hundreds of millions of people around the planet, and an exciting example the powerful role the web can play in changing approaches to global problem solving.
Monday, August 11. 2008
 The Alexandria Times, our local neighborhood paper, included a nice mention of Forum One in their August 7-13 issue. The article, High Tech Here at Home, points out that our little neighborhood of Del Ray is home to a number of high tech firms. Del Ray is the area of north of Old Town Alexandria where we've owned our building since 2000.
As per the Alex Times story:
The neighborhood is also home to Forum One Communications, which plans and develops Web sites for nonprofit and public organizations.
The company, with about 35 employees, was founded 12 years ago by graduates of Harvard’s Kennedy School of Government. Forum One quickly attracted a broad base of prestigious clients, including the African Wildlife Foundation, the EPA and the American Academy of Pediatrics, for whom the company develops informative and interesting Web sites.
Andrew Cohen, a project director, said that he is happy the firm operates in Del Ray. "We enjoy the nice mix of residential and businesses on Mount Vernon Ave.," he said. “We feel like we're part of a community here."
He didn't put this in the article, but I also told the reporter that when you visit nearby businesses you frequently meet workers and patrons who know someone on our staff. A number of our staff live right here in the neighborhood and walk to work. It's a good place to live and make one's livelihood.
Tuesday, August 5. 2008

Conservation International is hosting another of its " CI Live Discussions" today, Aug 5, at 1 PM EST with primate expert Michael Hoffman to discuss
Primates: Saving the Species: Around the world, primates are coming under increasing pressure. They are threatened by the illegal wildlife trade, the bushmeat economies, habitat loss and disease. Join us as we discuss what is being done to save the species.
You can submit questions and view answers during the live interview, or submit your questions in advance, and also check questions and answers *after* the event, all at http://discuss.conservation.org/
The "CI Live Discussions" use Forum One's very cool LiveInterviewsOnline service.
conservation international
Monday, August 4. 2008
 The XVII International AIDS Conference kicked off yesterday in Mexico City and will last through the week. To most, it's the premiere event on HIV/AIDS worldwide and it occurs every two years. I was fortunate to attend in 2002 when it was in Barcelona, Spain and our Chairman Jim Cashel attended in 2004 in Beijing. I recall at the time that the online offerings that we would have hoped would accompany the actual event were rather meager, and I'm happy that they have stepped up their online offerings quite a bit for those of us who cannot attend. Some interesting features on the web site include: - Ask a question to a moderator of a session in advance
- Webcasts (live and archived) of the major sessions and press conferences from the Kaiser Network
- A nice, interactive, action-oriented site for youth
- A fairly extensive media center with fact sheets, speaker bios, a high res photo library, etc. (In my opinion this is all critical because I definitely notice a surge in coverage of the AIDS pandemic during this event, and this is so crucial in terms of reaching the general public and keeping the issue in front of us despite our own challenges.)
On the other hand, I'm a bit perplexed about a link on their main navigation that takes you to what looks like a nice community site called ' Global Village'. At first this sounds fantastic...but it's all Spanish. Maybe some of you will be able to benefit from this more than me. I'd love to hear from any of you who are attending the event this year!
Monday, August 4. 2008
 I'm watching with interest th Clinton Foundation's new blog about Bill Clinton's trip through Africa last week, during which he visited some of the programs his foundation is spearheading. He's about to speak now at the 2008 International AIDS Conference and I look forward to some live posts from that event. I hope he renames this blog and continues to post his other travels and activities here--it would be interesting to see firsthand what the foundation is doing from this perspective.
Sunday, August 3. 2008
 In September the Clinton Global Initiative will host its flagship meeting in New York. Since it was started in 2005 by former President Bill Clinton, CGI has mobilized almost 300 commitments from its members valued at over $2 billion.
This year CGI is interested in commitments focused on the nexus of education and global health, two of the four focus areas. We're helping them look, particularly for projects that are being planned or are recently underway, that use open education (OER) approaches to support global health. Are you involved in a project like this or know of one? If so, please let me know via email ( dwitzel@forumone.com) or phone (+1 571 641 3029).
All help greatly appreciated!
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