After nearly a year of waiting to see what Google would do with the purchase of Hans Rosling'sGapMinder project we've been rewarded! Google has integrated the GapMinder time-series data visualization tools directly into Google Spreadsheets as a 'Gadget'.
The gadget allows you turn turn any time-series data into stunning full motion graphs. The graphs are interactive and can also be easily embedded into your online work as a flash object.
Here's Hans Rosling in action, showing off the GapMinder tool with Carbon Emmission data:
With the addition of GapMinder gadgets in Google spreadsheets, you can now create your own visualizations in a snap. Here's a quick one that I did showing web traffic to the main sections of ForumOne.com over the past year - fun!
Take some time to play with the axis parameter and you can begin to see how powerful this tool is. Many of the organizations that we work with have data as a core piece of their issue analysis and policy work. Exploring this new tool should be a high priority for those that are looking for a flexible and simple way to present that data online in engaging formats.
Kurt Voelker and I (Andrew Cohen), traveled to New Orleans to participate in the 2008 Nonprofit Technology Conference. This was my fourth conference and the most useful and fulfilling. In addition our volunteering and presenting, we learned quite a bit. Here are our key take-aways:
Kurt's Observations:
Great to see the growing numbers! More interesting people doing more innovative work than ever before. It's clear to me that the nonprofit community sees technology, and the web specifically as a critical component to creating social good.
Despite no singular massive success with the Social Web, it's clear that organizations are recognizing that their constituencies and target audiences are more sophisticated than ever, and nonprofits are working hard to align their communications with the next generation of donors, activists, thinkers, and doers that have already bought into the social web.
Open interoperability breeds innovation - and software providers are starting to get it. Most software vendors I spoke with saw open access to data and services as a must have feature to remain competitive - this is good news!
Andrew's Observations:
I noticed a positive continued commitment from software vendors to open the door to NTEN members and smaller organizations. I sat in on a session led by Google's Frederick Vallaey who promised to expedite Google Grant approvals for NTEN members. This provides any registered 501(c)(3) three months of free Adwords) I also participated in a session titled "SalesForce for Good Not Evil" in which some smaller organizations showed how a central commercial platform using SalesForce's offer of 10 free licenses for charitable orgs. Other attendees including Mozy, ReadyTalk and (ahem) Forum One's own ProjectSpaces also offer discounts. Lesson learned: Always ask product vendors whether there is a nonprofit discount.
Mobile technologies are growing slowly but steadily in the United States. They are still the big exception to the open interoperability Kurt mentions above. At the Mobile Advocacy session I heard compelling case studies, but each was unusual and still rather fledgling. Once again, the closed systems of the greedy wireless carriers -- AT&T, Verizon Wireless, Sprint, T-Mobile, etc. -- are the main constraint to real innovation here. For instance, it still costs an organization $1,000/month to have a vanity mobile short code or "mobile URL."
The conference continues to be one model for how to extend an event through friendly, open (and sometime frenzied) sharing of conference notes and artifacts. During the conference, over 300 attendees were Twittering -- about one out of five. In some sessions, the panels took questions from people in other breakout sessions. At one point, I "tweeted" a key finding from one session, and, within a few minutes, I received (and posed to the panel) a follow-up question submitted by an attendee at a different session in another room. And I'm still working through all of the blog posts, presentations, videos, and photos tagged with "08NTC."
We had a great Web Executive Seminar on February 26th about "Social Sites for Social Good" - exploring how organizations are using social media and social networking for social causes.
(The picture is from the event organized, largely using Facebook, "One Million Voices Against FARC" in Bogotá, Colombia. Feb 4, 2008. By: Alberto Acero Source: Facebook- and see news)
The slides from the session - slides+audio - are now publicly available for viewing on Forum One's event web page.
Some reflections on the session:
* Ivan Boothe, Internet strategy coordinator of the Genocide Intervention Network - talked about use of Facebook to raise visibility of GIN work.
* Qui Diaz, Ogilvy PR, and Stephanie Marshall, Director of Pandemic Communications at the U.S. Department of Health and Human Services talked about HHS effort to engage flu bloggers to raise awareness of HHS efforts and messages.
* Heather Mansfield, Online community manager for Change.org, talked about some interesting ways groups are using MySpace to drive interest in their issues.
* Janice R. Nall, Director, Division of eHealth Marketing, Centers for Disease Control and Prevention (CDC) - shared examples of how CDC is taking their messages to where the audiences are on social networks.
* Jonathon D. Colman, Associate Director, Digital Marketing at the Nature Conservancy - shared his fascinating experiences in using social media services like Digg to raise the prominence of TNC's work. (Hint - takes some diligence!)
We're interested in feedback about the presentations and the seminar - feel free to add below. Thanks!
An interesting group called Families USA based in Washington, D.C. has launched a fun interactive learning game for World TB Day (today) called Whack TB! to help raise awareness and encourage action on the issue.
"TB is moving around the world—on planes, trains, buses—and in the air we breathe. There are almost 9 million new cases of TB each year; about 500,000 of these cases are resistant to the best TB drugs available to fight them."
Take a quick break and whack TB -- and tell your friends!
Andrew Cohen, myself, and about 10 other volunteers spent the morning installing a wireless network (Cisco provided the equipment) at The St. Bernard Community Center in New Orleans' lower 9th ward. The volunteer effort was organized by Beth Kanter as part of the Nonprofit Technology Network's Day of Service.
It felt great to give back a little, to meet the dedicated folks that are still working hard every day to bring the city back, and to roll up my sleeves and work with some power tools. Thank to Beth Kanter for organizing the day.
Here's some pics that I snapped on my Treo while we were working, and a quick video of our ride to the center:
You need to figure out where those conversations are happening, and find a way to (respectfully) engage with them...
...the frustrations of e-mail as a medium...
The classic way you get stuck in this spot is to buy a proprietary tool from a vendor...
Finally there is the opinion leader strategy; this involves not building your own community, but empowering people to take your message out through their own channels....
...you need a very large and engaged user base to make these types of competitions work.
CGAP, a leading consortium of organizations working to expand global microfinance, is looking for a Web Editor. Sounds like an interesting position:
Web
2.0, social networking, Kiva, Microplace, and other online lending platforms are revolutionizing microfinance. We’re looking for someone to lead CGAP’s Web strategy, develop a CGAP blog, and take us into the new media era.
CGAP seeks a Communications Officer with high energy and fresh thinking who can generate innovative ideas for communicating CGAP’s work to a wide range of audiences through electronic tools. The ideal candidate will be an experienced Web editor with knowledge of Web marketing techniques, the ability to write well, and a track record in effective Web campaigns. The Web Editor will work with colleagues to effectively communicate CGAP’s work online, developing and operationalizing our strategy for Web, new media, and social networking.
We’ve already taken some baby steps in this direction, the fruits of which will be evident with the relaunch of cgap.org in a couple of months. cgap.org is CGAP’s most important external communications tool. And yet over the past few years it has been neglected, and become outdated. With the relaunch and redesign of the site, we are looking for the right person to lead CGAP’s Web strategy and online marketing and take the organization forward, capitalizing on new media opportunities to reach out to new audiences, and to established audiences in new ways.
Resumes with cover letter should be sent to: webeditor@collab.cgap.org by March 31. CGAP requests no phone calls, please.
An exciting grant program will award to three women-led new media projects $10,000 prizes from the New Media Women Enterpreneurs project, supported by the
McCormick Tribune Foundation. NMWE writes:
We will fund individuals who have original ideas to create new Web sites, mobile news services or other entrepreneurial initiatives that offer interactive opportunities to engage, inspire and improve news and information in a geographic community or a community of interest.
What is your juicy idea? What’s been stirring in your mind? What work do you feel compelled to do? How can you improve or redefine journalism? What new project would give people the information they need to make decisions or help make the world a better place? Whose voice isn’t being heard?
The Private Sector Partnerships One project (PSP-One) and the United States Agency for International Development’s (USAID) Office of Population and Reproductive Health are hosting a global online conference on social marketing in the developing
world from March 10-17, 2008. The conference is open to all interested professionals.
Participants will share ideas, results and lessons learned with social marketing professionals. They'll listen to or read presentations on Behavior Change Communications approaches, What’s New in Social Marketing, and Building Effective Public Private Partnerships. And there is an Expert Exchange Forum featuring thought-leaders in the field of social marketing from big players in this field: Abt Associates Inc., AED, Constella Futures, DKT, HLSP, and PSI.
The PSP-One project hosted its first online conference of this sort in the fall of 2007, and had an amazing turnout: 450+ participants from nearly 70 countries. This event has over 600 participants subscribed as of today, the first day of the event--from at least 60 countries.
These numbers are fantastic, in this sector. I think it's evidence of a shift we're seeing in the international development field towards a willingness to interact online. (A contributing factor is certainly that donor organizations like USAID are stepping out of their comfort zones and are willing to support and participate in these kinds of events.)
This particular USAID-funded project has focused a lot of attention online over the past 4 years, and now has a very active web site that houses a robust community library and a growing database of private sector projects that help professionals learn and connect. Forum One has the pleasure of working with Abt Associates on this long-term initiative.
In an earlier posting, Jim Cashel noted that "the days of worrying about only your own web site ended in 2007." The standing-room-only turnout and high-quality dialogue at "Social Sites for Social Good" last week proved that people from policy-focused groups are thinking beyond their sites' walls.
This most recent installment in our ongoing series of Web Executive Seminars at the National Press Club in Washington featured six engaging speakers who presented case studies of their forays into the social web.
We hosted speakers from the Centers for Disease Control, Ogilvy PR, Health and Human Services, the Genocide Intervention Network, the Nonprofit MySpace, and the Nature Conservancy. Our speakers are listed here.
Each speaker shared advice for getting your feet wet with social media and networking sites ranging from MySpace to Facebook to Digg. Here, I boil their presentations down to a delicious five-tip reduction:
1. Do your research. If you think that people aren't already actively socializing online on the issues you and your organization care about, look harder. There's probabaly a community out there talking about everything from avian flu to zinc water treatment. You need to find out who is blogging, posting to message boards, uploading viral video, etc. related to your issue. These are your "influencers" and you'll need their support to succeed in your social web efforts. Useful places to search for communities and blogs discussing your issue include Boardreader, BoardTracker, Clusty, Technorati, and Google Blog Search.
2. Give your advocates some ownership. The social web is, by nature, a democracy -- not a representative, two-party democracy mind you -- but a direct democracy where the only barrier to participation is an internet connection. There are no "Super Delegates" here. You don't need to be a member of Congress to vote for a post on Digg or fillibuster all night long to write on your blog. The last thing your online audiences need is a big organization coming in and demanding that they play by its rules. So listen to your advocates, early and often, and give them a degree of ownership of your initiatives within the sites and online communities you sponsor or promote.
3. Measure what you can. No matter how cool your boss is, chances are he or she is not going to let you invest countless hours building a Facebook presence if you can't demonstrate some returns that support your mission. But it's important to set <