I saw a job listing yesterday that captured a modern dilemma -- should I hire a webmaster or a web editor? The job listing for a "technology manager" asks for someone who can provide technical computer assistance for staff, provide software training from Microsoft to Photoshop, produce web traffic reports, and develop web features including social networking tools. Stuck in the middle of the responsibilities list was "writing and editing content" and manage editorial calendar.

The thing is, these are (almost always) two different people. Traditionally websites had "webmasters" who took care of the magic of HTML, Photoshop, Flash, and that darn email list. Webmasters are techies dealing with computers and software, data and code, and only if they have to, users. With the increasing sophistication of content management systems that make day-to-day management of websites much easier and the increasing importance of the web for programs and purpose, the role has shifted. Now, for their websites, organizations need well written, timely information that promotes their mission and programs. They need a web editor who is journalist, community manager, topical specialist, and a little techie. The role is more writer, networker, and project manager -- someone who knows, understands, and cares what is going on inside the organization and can translate it for use by an audience on the outside.


Oh, and did I mention the job is part-time?