"Why Should a Good Economist Blog?"

Monday, October 22. 2007

Or thought leaders in climate science, HIV/AIDS prevention, water supply in the developing world, and other global issues?

Economics blogger Tyler Bower answers Dani Roderik's question saying:

1. Very good economists can better use blogs to attract an amazing audience.
2. A blog can be a loss leader... (i.e. for promoting books and other "ancillary products" - ed.)
3. Temporary blogging will become more popular... (i.e. blogging today that helps feed an article tomorrow - ed.)
4. I predict there will arise a rotating blog, run by a consortium of top economists.
5. If you are wondering about me, I face an especially low marginal cost of blogging... I was already reading and absorbing lots of outside material... so turning it into blog posts is relatively cheap.

These benefits I think can convey not just to economists but also thought leaders working on a variety of issues - such as global challenges of health, climate and others. Related to what Cowen lists, I see some of the most interesting aspects of blogs for thought leaders as being to give their ideas some velocity online, and also to invite discussion/interaction about their ideas.

There's also a pretty lively discussion about Cowen's post in the blog comments that follow it.

Posted by Chris Wolz in Strategy, Collaboration, Global Health at 09:32 | Comments (0) | Trackbacks (0)

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Influence covers innovations in communication, Internet technology and strategy to generate influence on important public policy issues. Chris Wolz manages this blog with the help of his colleagues at Forum One Communications, a web strategy/technology firm in the Washington DC area.