I'm excited to announce that we've assembled an excellent panel for our Web Executive Seminar at the National Press Club on April 24. The session is titled: "Blogging and Policy Organizations: Influential Channel for Social Change."

The theme of our event will be the methods in how organizations blogs, even when read by a small audience, can quickly inject ideas and messages into a larger influential audience. As bloggers' influence has ascended, mainstream media's influence has been on the wane. We'll discuss how blogs might fill the role in providing persuasive ideas to policy-makers, activists, and other key audiences.

Our presenters will be:

• Kevin Carey, blogger for Education Sector's The Quick and the Ed.


• Michael Edson, technology chief and director of the Smithsonian American Art Museum's Eye Level blog.


• Christine Gorman, veteran journalist and former blogger for Time's Global Health Update (now writes the blog Health Media Watch).


• Ginny Stevens, ONE Campaign's ONE Blog.
  

I will be providing a little background on each presenter and a taste of their presentation over then next few weeks. Each of them has an interesting story to tell about how their organization got into blogging, and how it has opened up new opportunities to communicate and persuade.

Until then, you can read the longer description of the event. I hope you'll consider joining our session!

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