Big Audience for "Putting Audiences First" on May 8

Wednesday, May 7. 2008

Apparently my gnashing of teeth a few days ago was unwarranted. We've now seen a nice up-tick in registration for our usability seminar at the National Press Club on Thursday.

We now have over 90 attendees registered, and still have seats available.

It's an interesting group. Registrants include fine folks from the U.N. Foundation, Robert Wood Johnson Foundation, USDA, World Resources Institute, Department of State, Defenders of Wildlife, the World Bank, and many others. Here's the full list.

I got a peak at the speakers slides, and it's looking like a terrific three hours. Our panel will present a variety of useful tips including tips on how to conduct user testing in multiple languages and conduct audience research for an intranet. Once again, the speakers are:

  • Claudette Archambault, Principal IT Specialist at U.S. Senate

  • Steven Fuchs, Information Architect/Designer at Broadcasting Board of Governors

  • Sanjay Koyani, Director, FDA Web Communications

  • Kira Marchenese, Director, Internet Communications at Environmental Defense Fund

Hope to see you there!



Posted by Andrew Cohen in Events at 09:25 | Comments (0) | Trackbacks (0)
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Online International Declaration of Human Rights: Seeking 1 Billion Signatures!

Tuesday, May 6. 2008


I just had the pleasure of hearing Mary Robinson, the first woman president of Ireland (1990-1997), speak tonight at the InterAction Forum, which is going on this week here in Washington, D.C. InterAction is a large coalition of U.S.-based non-governmental organizations working in international development and humanitarian assistance, and they've been a client for serveral years.

Ms. Robinson is part of an elite group called 'The Elders' -- a group of 12 distinguished world leaders who 'work to support courage where there is fear, foster agreement where there is conflict, and inspire hope where there is despair' (Nelson Mandela). The group includes Kofi Annan, Desmond Tutu, and Jimmy Carter.

At the end of her talk, Ms. Robinson promoted a modest web site with a huge cause: They are seeking 1 billion signatures on a Universal Declaration of Human Rights. Why not aim big? 1/6 of the world's population. I've never heard of such an audacious goal--but I love it. I'll certainly be watching to see how they progress. It would be fantastic if they would add some kind of tracking chart to show which countries show the most support. Sign on and help them spread the word!



Posted by Suzanne Rainey in Communication at 22:15 | Comments (0) | Trackbacks (0)
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Return from Jerusalem

Monday, May 5. 2008

I've just returned from a short trip to Jerusalem where I had the honor of participating in some meetings with health officials from both the Palestinian and Israeli governments and from the United States. I was able to get in a few hours of touring as well, and my head is still spinning from all of the impressions during the 4-day adventure. I hope to post some more concrete online community-related ideas later, but wanted to share this photo from the Mount of Olives lookout as we drove around the outskirts of the old city walls.

Quick impressions:

I really had no idea what to expect as a first-timer to Israel. It certainly seemed a lot safer than I would have thought. Thanks to media and other warnings, I was skeptical of how safe I really would be. But security at the airport and on the borders is exceptional--I have heard they are often used as models for top-level airport security and believe it after passing through 3 checkpoints on my way out.

During my brief trip in the old city I passed by people from many religions and nationalities. I met Muslims running the market; Christian Americans; and nuns from all over the world; American Jews and Israeli Hassidic Jews; Polish Catholic pilgrims; Russian Orthodox visitors; Palestinian merchants and shoppers, some whom I learned cross the border daily to sell fine art and jewelry; and local Israelis with a wide array of backgrounds. To the naive observer it seems that everyone goes about life in a very peaceful way, which (unfortunately) surprised me.

We were fortunate to have the opportunity to listen to the Israeli Minister of Health speak to our small group, and he was incredibly warm and charismatic.

Most Palestinians are able to visit Israel for only one day at a time. This means it is very difficult for people to receive longer-term medical treatments such as chemotherapy in Israel, or even to visit family who happen to live on the other side of the border. I learned that there are many dedicated people from both sides who work tirelessly to obtain legal passes for people in dire need of medical or other kinds of assistance.

Internet-wise, Israelis are very well connected and use tools we use every day. No surprises here.

I'll share some other thoughts on online collaboration in another post!

Posted by Suzanne Rainey in Global Health at 17:43 | Comments (0) | Trackbacks (0)
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Social Networking in the Woods? New ConserveOnline launches.

Monday, May 5. 2008

The Nature Conservancy today launched a major overhaul of ConserveOnline, supporting knowledge-flow and coordination between “conservation practitioners” around the world.

Free online demonstrations are scheduled throughout the week; contact Jonathan Adams for more information.

Not only does ConserveOnline innovate for professional conservationists, but with investment from Oracle and more than a year’s web programming by original developers of the open source Plone platform, it also explores how IT can support conservation of nature, and how nature can help IT evolve. In this case, the code enhancements to be released by the Plone Foundation reportedly including significant new ability to detach front-end user interface design from back-end data and admin structures, integration with Creative Commons functionality, and more.

We’ll be tracking some lessons from this intersection of nature and IT:

• Will sometimes-unsocial individual conservationists (you know, those who prefer to be alone in the woods for months at a time) actually use social networking tools to help projects build on lessons already learned elsewhere? That is ConserveOnline’s top goal.

• Will conservation organizations more broadly promote open source information flow and central repositories to their teams?

• And might conservation organizations take a step further and actually integrate data flow or direct web services with each other? ConserveOnline wants to explore such potential with other groups.

ConserveOnline is interesting in that it adheres to data norms of the Conservation Commons, while still pushing the open source approach for enabling solutions to keep pace with environmental problems worldwide.
Posted by David Strelneck in Collaboration, Communication, Strategy, Technology at 14:24 | Comments (0) | Trackbacks (0)
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Putting Audiences -- Not just Facebook -- First

Thursday, May 1. 2008

Next week, we're hosting a usability seminar at the National Press Club titled "Putting Audiences First, Again and Again." Registration has been steady, but it's at half the clip of our previous session "Social Sites for Social Good."

This is a shame, because this session's topic is equally important.

Certainly Facebook, MySpace, digg.com and all of the other new social sites possess huge potential to build prominence, recruit supporters, and drive traffic. Orgs need to be actively incorporating social approaches into their online strategy -- as Tim has pointed out previously.

But it can't be at the expense of fundamentals.

Usability gets to the essence of why some sites succeed more than others. It's what separates the iPod from the Zune. Those of us who build web sites spend a lot of time hypothesizing about how our visitors experience our sites. Rarely do we actually sit back and watch them in action.

For this reason, next week we're dedicating a significant portion of our session to useful examples of straightforward usability testing. Many of us know we should be testing our designs and sites, but we think its too complicated, too expensive, or too time-consuming. Or we think we can't convince the boss that it's worthwhile.

Next week, our presenters are going put these myths to rest. Speakers from FDA, Voice of America, senate.gov, and the Environmental Defense Fund will explain how they approached usability testing. They'll explain its benefits, and how the results satisfied their visitors, and propelled their mission.

So while social media help connect people with your organization and bring them to your site, good user experience is what keeps them coming back.

There's still time to register. I hope you'll join us!
Posted by Andrew Cohen in Events at 08:00 | Comments (0) | Trackbacks (0)
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Event: Scott McNealy - May 5th - Sharing as a Business Strategy for the Social Sector

Tuesday, April 29. 2008

There's a very interesting event this coming Monday May 5th in DC - Scott McNealy, co-founder and Chairman of Sun Microsystems - speaking on:

Open Source, Open Education and Eco-friendly: Can Sharing Improve Policy?


McNealy will will focus on how ideas of openness and sharing work in business -- and how they can help improve public policy and international development.

McNealy, self-anointed, champion of "sharing," is a forceful voice for open standards and open source; has funded Curriki.org, a collaborative education resources project; and recently announced Sun's OpenEco.org to help reduce greenhouse gases.

Ellen Miller, co-founder and Executive Director of the very innovative Sunlight Foundation, and Forum One's Dave Witzel will be discussants. The Center for Global Development is sponsoring the event, which is free and open to the public.

Monday, May 5, 2008, 11:00am--12:15pm
Hilton Washington Embassy Row, Ambassador Room
2015 Massachusetts Avenue, NW, Washington, D.C.

RSVP now and come join the discussion.
http://www.cgdev.org/content/calendar/detail/15881
Posted by Chris Wolz in Events at 18:08 | Comment (1) | Trackbacks (0)
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Ask Your Lawmaker, Web 2.0 Style

Thursday, April 24. 2008

The US election season is in full swing ("are we there yet?" plead the kids...) and one of the more interesting related online political efforts is the "Ask your Lawmaker" service of Capitol News Connection (CNCNews). We worked with CNCNews in 2007 on the strategic planning for the new service, and we also did the information architecture.

What AYL provides is an online tool for people to pose questions for specific legislators, for people to vote on the questions of most interest to them, and then for AYL staff to go out and get answers to the most popular questions. Our lead Information Architect for the project, Nam-ho Park has recently blogged about the "Web 2.0" interactivity that AYL provides:

What differentiates this site from the Digg's of the online world is that this site has a physical component. The CNCNews reporters actually go out and accost lawmakers in the corridors of the US Capitol, waiting for them in various strategic locations, where they know they will be passing through.


It's a pretty innovative service - read more of Nam-ho's review of it.


Posted by Chris Wolz in Collaboration at 09:17 | Comments (0) | Trackbacks (0)
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LiveInterviewsOnline! Connecting New York, New Zealand, and the World - on Climate Change Modeling

Wednesday, April 23. 2008

We're running a live online interview today at 4:00 PM EST using our service, LiveInterviewsOnline! for UNDP's office in New York featuring four expert climate scientists in New Zealand. (LiveInterviewsOnline! spans the globe, saving time, money and CO2 emission!)

The topic of the interview is the use of the sophisticated modeling tool - SimCLIM - to support the Vulnerability & Adaptation Assessments relating to national climate change planning under the United Nations Framework Convention on Climate Change (UNFCCC).

SimCLIM can be used to support decision-making with its capacity to assess baseline climates and current variability and extremes. Risks can be assessed both currently and in the future. Adaptation measures can be tested for present day conditions and under future scenarios of climate change and variability and sea level rise. More info.

The United Nations Development Programme (UNDP) in New York, and the Global Environment Facility (GEF) co-manage the runs the "National Communications Support Programme" (NCSP). The primary objective of the NCSP is to provide technical and policy support to Parties not included in Annex I (NAI) to the for preparing their Second (or Third) National Communications (SNCs or TNCs). The NCSP is hosted by UNDP-GEF in UNDP headquarters, New York.

Joining the interview from New Zealand will be a panel of experts on the use of SimCLIM:
* Dr Richard Warrick (science and conceptual frameworks)
* Dr Peter Urich (training and technical queries)
* Dr Wei Ye (software systems design and implementation)
* Dr Yinpeng Li (impact modelling)

Join the discussion at
http://interviews.liveinterviewsonline.com/

Posted by Chris Wolz in Communication at 14:41 | Comment (1) | Trackbacks (0)
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Trends in internet and mobile users worldwide

Thursday, April 17. 2008


Following Joe's post about the Unite for Sight conference, I thought I'd share some statistics from a presentation I gave at our panel discussion on 'Global Health and the Internet' on Saturday. I showed three charts from December 2007 showing the status of worldwide internet users (Courtesy of www.internetworldstats.com):

The charts on www.internetworldstats.com shows the total number of internet users worldwide: 1.3 billion. That number has grown by over 1/3 in the past 2 years. So this means that over 1/6th of the world is connected. Africa and the Middle East have much smaller numbers than other regions – but still they total nearly 80 million people:

71% of North Americans are connected. 4% of Africans are connected.

And the percent of growth over the past 7 years has been 920% growth for the Middle East and nearly 900% in Africa.
But that’s just the internet—mobile phone usage is huge in Africa and does help close this gap in connectivity significantly. Dr. Joel Selanikio of DataDyne.org provided us with some very interesting statistics on mobile phones:
Approximately 82 million Africans had cell phones by 2004, and the average annual subscriber growth for Africa was 58%. (ITU 2006 Report)
Mobile devices are a very relevant way to reach a lot of individuals who do not have computer access...and may not in the foreseeable future. Joel encouraged our audience to think creatively about what can be done with these mini computers that so many--even the very poor--are managing to acquire. His group is working in this area, and it is indeed something we must remember as we continue to need innovative, practical ways to include developing country audiences in our online communities, our dialogues, and our global development work. He argues that the technology is there--we just need to generate good ideas.
To put it into context, look at the capacity of the very first computers released in the 1980s, vs. today's common mobile devices:
Then:
IBM PC (1981-1987): 4.8Mhz, 640K RAM
Apple Macintosh (1984): 8Mhz, 128K RAM
[Aside: My dad bought us the first Apple Macintosh in the 1980s and I remember sitting at the desk waiting for the floppy disk to churn and churn while it saved my very fancy papers--which was all it ever got used for. Talk about expensive word processing.]

Now:
Palm Treo 650 (2004-Present): 312MHz, 32M RAM
Apple iPhone (2007-Present): 620MHz, 8 G RAM
I heard recently that today's cell phones have more technical sophistication than the first space ship we sent to the moon.
When we look at these numbers, Joel is right. The capacity has grown astronomically. There surely have to be creative, and perhaps life-saving widgets/tools/uses that can be devised so that the divides between us--north and south, rich and poor, educators and those who need to learn more, health care providers and patients--can slowly diminish.
It's an exciting time to think about what all of this connectivity means in the global health context. Feel free to share thoughts or links!




Posted by Suzanne Rainey in Global Health at 15:34 | Comments (0) | Trackbacks (0)
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Unite for Sight Conference highlights

Thursday, April 17. 2008

I attended a presentation by Jeffrey Sachs at this year’s Unite for Sight Conference at Yale University (www.uniteforsight.org). Unite for Sight is an amazing organization that works to empower communities worldwide to improve eye health and eliminate preventable blindness. Dr. Sachs shared some glaring statistics on how little the US and the world spends on foreign assistance to Africa. For example:

- One year of Pentagon spending is larger than the total amount of foreign assistance ever provided to African countries by the entire world.

- The US spends as much on assistance to Africa in a year as we do on the Pentagon in one hour.

It helps to see these statistics visually. Below is a time series of US Defense Spending vs. Official Development Assistance (ODA) from 1962 to 2007. It shows how absolute spending in these areas has grown over the years with growth in US GDP. Click on the play button to see the time series in motion. Click on the circles to see labels. Click on the "size" control on the right side and set it to "Annual Spending" and play the time series again. The small circles that hover along the bottom of the chart show the anemic growth over time of Bilateral ODA (which includes Developmental Food Aid, Humanitarian Aid, etc.) and Multilateral ODA. The circle that blows up into a huge balloon represents annual defense spending. The tool I'm using to generate the chart is the new motion chart gadget in Google Spreadsheet.





Source Data: OECD
Posted by Joe Pringle at 09:12 | Comment (1) | Trackbacks (0)
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